Why are your Ad-spend $$$ not bringing New Paying Customers?
As the CEO of your SaaS startup, you expected a sharp uptick in revenue post launching your Google or Facebook… Continue Reading
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How SMS Powers the World’s Largest Companies
Multimedia and encryptecd chat apps are keeping SMS alive and well -- so are the world's largest companies. Continue Reading
Do We Need Mobile Devices to Survive?
Does your mobile device motivate you? Or are your motivations connected to your mobile device? If you answer “yes” to… Continue Reading
How Mobile Commerce Saved India’s Rupee
India's rupee has made a stunning comeback from near worthlessness; it's hard not to attribute at least some of the… Continue Reading
The Basics of Conversion Rate Optimization
Conversion rate optimization (CRO) is the method of using analytics and user feedback to improve the performance of your website. CRO… Continue Reading
A Crash Course on Security for Startups Short on Time and Money
Time is the hottest commodity at every startup. Everyone wears at least four different hats, and you need every second… Continue Reading
Can Text Messages End Poverty in Africa?
Most people living in industrialized nations associate text messaging with some kind of social activity. But in parts of Africa, texting… Continue Reading
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