Marketplaces and Communities Need to Be Trustworthy
But this is the tricky part for online marketplaces, and all types of communities on the Internet: They all claim to be trustworthy -- because they have to be trustworthy. This is so important that even marketplaces operating on the Dark Web profess themselves to be trustworthy! But truly trustworthy communities -- like the ones that operate on the indexed part of the Internet and have large numbers of users -- still have to stay on top of things to keep their users happy. Even the most reputable marketplaces have a steady flow of disputes to mediate. Sites that have guarantees to protect shoppers regularly deal with complaints about fake sellers. And there are plenty of venues where users continue to suffer from scams, fake orders, fake bookings and stolen payment information. It's unfortunate how one bad apple can spoil the whole bunch. I mean, how many times we have heard stories, personally or through the news, about scams online? Like the AirBnB host who returned from a business trip and found his or her apartment destroyed by a tenant? And let's not forget the regular warnings on Craigslist about spam and scams: thieves soliciting wire transfers, fake ticket sales, lying landlords, fraudulent used car salespeople, or falsely solicited job ads? Believe me, there’s a laundry list of fraudulent stories I’ve heard from friends and read about that has severely damaged my faith as a user in particular marketplaces.How Do Successful Sites Do It?

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