Natalie Barbour – Real Users, Real Contact

How to Reduce False Leads: A Case Study With UXPin

by Natalie Barbour on June 3, 2020

Most companies try to eliminate friction from their funnel. UXPin, a no-code SaaS tool, instead decided to add friction in order to reduce false leads. Why? Because they committed to… [Continue Reading]

Missed-call Verification: A Cheaper OTP Alternative

by Natalie Barbour on May 28, 2020

If you’re not using missed-call verification as part of your user verification process then you’re doing it all wrong. While missed-call verification is only available for Android users, it’s these… [Continue Reading]