Articles written by Natalie

How to Reduce False Leads: A Case Study With UXPin

Most companies try to eliminate friction from their funnel. UXPin, a no-code SaaS tool, instead decided to add friction in… Continue Reading

Missed-call Verification: The Cheaper OTP Alternative

If you’re not using missed-call verification as part of your user verification process then you’re doing it wrong. Although missed-call… Continue Reading

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