The ROI on SMS: Don’t Diss Two-Factor Authentication

ROI on SMS Two Factor Authentication From RingCaptcha

Can we clear up some confusion about the difference between two-factor authentication and multifactor authentication, once and for all? Not only is two-factor security a type of multifactor authentication but it is far more practical than vendors of more expensive security tools want you believe.

That added practicality yields the best return on investment for start-ups looking for a frictionless way to verify that new sign-ups have live human beings at the other end — or that a real person has requested a transaction.

A more accurate way to refer to what people mean by “multifactor authentication” is hardware or token-based authentication. Often, if not a majority of the time, the authentication called multifactor is actually only using two factors, except that one of them is some form of hardware token, like a key fob or a card reader.

Two-Factor Authentication

Furthermore, it’s also a bit misleading to call token-based authentication stronger than two-factor authentication, given that you can consider users’ mobile phones to be the hardware level of authentication.

And if a technology introduces friction into a process that sends your intended users scurrying, how is that security making you any more secure — and where is the ROI in something no one’s using?

RingCaptcha enables small businesses to achieve ROI on two-factor authentication with SMS.
The average company spends $4 million in the aftermath of a data breach, according to the Ponemon Institute.

Ultimately two-factor authentication without the addition of tokens is far more practical for confirming the identities of people outside of your organization.

Two-factor SMS authentication is simple to administer and cost effective, making it much more germane for onboarding new customers and business partners.

It’s Complicated

If you add hardware tokens to the process, and it ends up being overkill unless you’re authenticating enterprise users at a company with higher risk like a financial institution or government agency.

And even then, adding additional hardware to the process complicates things. First there’s the added expense of the key fobs or card readers, including replacements if they are lost or broken.

Then there’s the time delay involved in granting these devices to the intended recipients. Okay, enterprise users can wait (or their managers can plan ahead for issuance to new hires) but not customers who are onboarding — they’re almost guaranteed to click elsewhere instead of waiting.

Even for enterprise users, tokens can be a hassle because they need to be managed by a specially skilled administrator.

However if you designate the token to be users’ smartphones or tablets, that can make things much more cost effective – both in savings on hardware as well as staffing.

Simple Can Be Priceless

Not requiring extra staff help is priceless in today’s economy — especially for companies that are small or still in the start-up stage. The shortage of security experts far exceeds what most people realize.

Demand for cybersecurity professionals outstrips supply so greatly that a third of companies go without the talent they need for at least six months — if a candidate with the desired qualifications ever shows up at all.

Such is the tech talent shortage quantified by ISACA in its third annual survey, State of Cyber Security 2017: Current Trends in Workforce Development. The majority of the 633 security professionals ISACA surveyed said they fear they are underprepared for threats — the two charts below illustrate why.

Copy and paste RingCaptcha's SMS code and achieve ROI on two-factor authentication no matter what size your website or app business is.

Keep your security simple and practical with RingCaptcha two-factor authentication via SMS.
There just aren’t enough qualified cybersecurity experts to go around, or so it seems. This skills gap is illustrated in ISACA’s latest annual survey of workforce trends.

A Small Fraction

Applications to information security job openings yield a small fraction of what the average job posting fetches across industries. Most corporate job openings result in 60 to 250 applicants, but a cybersecurity job opening — well, 59% of those surveyed by ISACA said they receive at least five applications per posting and only 13% said they receive 20 or more per listing.

Most of these applicants are unqualified: 47% of respondents said that less than one in four candidates actually have the qualifications needed to keep their companies secure.

However, foregoing security because you can’t find the right people to administer it is dangerous. And that’s an understatement.

Skyrocketing Cybercrime

Estimates of losses from cybercrime continue to skyrocket. The most aggressive of these statistics we’ve seen so far puts the total annual cost at $6 trillion in 2021.

Okay, we’ll let you catch your breath. This figure from Cybersecurity Ventures includes intellectual property theft, damage and destruction of data, disruption of business, forensic investigation and repairing reputational harm.

It’s unclear whether that also includes spending on technology and services for fighting off attacks, which CyberSecurity Ventures pegs at $175 billion by 2020.

Cleanup Jobs

An overlooked subset of that cybercrime tab includes cleaning up the damage from attacks introduced by fake users.

Companies spend an average of at least $4 million apiece to address fraud or spam perpetrated by fake users, said a survey by the Ponemon Institute. The majority of these expenditures go toward reputation repair after the fact.

In spite of this, a stunning 58% of companies surveyed by Ponemon did not have a formal process for determining the legitimacy of users.

 

Use SMS two-factor authentication from RingCaptcha to increase the value of your user base 44%
Grow the value of your user base 44% by weeding out fake users — but not doing so means a loss of 47%, according to The Ponemon Institute

Eliminating fake users has the potential to increase the value of a company’s user base an average of 44%, according to Ponemon.

But not doing anything to respond to this problem means a loss of 47% in the value of the user base — even though fake users represent an average of 10% of a company’s user database.

Nonetheless, 25% of companies surveyed by Ponemon believe the traditional username and passwords are sufficient for authenticating their users.

Yet 94% of respondents say they use passwords or PINs and 79% use email addresses to create accounts.

Woefully Inadequate

These methods are woefully inadequate for onboarding new users amid today’s security risks. Passwords and PINs end up having hidden costs: Customers need reminders to create more complicated passwords than they used to, which ultimately results in more forgotten passwords that need to be reset securely.

And these resets have some bounce as well — people forget their passwords, request a reset, then get distracted before they get a chance to complete the reset. Or they remember their old passwords in time.

All of these time-consuming tasks get minimized when you simplify your onboarding and verification with two-factor authentication using SMS messages and voice calls to users’ phones — especially when you opt for the easiest of them all to install, RingCaptcha. All it takes is a few clicks to get started — see for yourself by checking it out here.